With Aracom and ProSieben you are tuned in to the best entertainment
Private television stations have to optimise their revenues by advertisement in order to compete with business competition and to ensure a valuable program. Aracom has analysed the existing system landscape in the field of media planning for ProSieben, one of Europe’s largest private television stations. The point of the analysis is to find out which product to promote during which program. The evaluation of the reach and market share during past episodes as well as the outlook for future formats revealed ways for improvement. Moreover, Aracom has implemented various projects for the optimisation of business processes and broadcast management. Accordingly, ProSieben can provide the best entertainment every day. The broadcaster’s success speaks for itself.
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